Humber Facilities Solutions
The brief was simple: Create a logo, business card and website with no references to the Humber Bridge or cleaning clichés!
Humber Facilities Solutions provide a complete facility management from contracted cleaning to graffiti removal and pest control. HFS needed to compete with much larger corporate companies that have market control by competing feircely on price. Very aware that they couldn’t do that, HFS utilise their wealth of experience and flexibilty to make big changes quickly. HFS arguably add greater value by reacting to their clients needs almost instantly.
I wanted to the branding to reference freedom of movement and adaptabilty by using a colourful, dynamic water-like element that emphasises the free-flowing nature of HFS to adapt to their clients’ needs at a moments notice.