AllpaQ create and supply folding plastic ‘bioprocess’ containers to the pharmaceutical and biotechnology industries. Their containers are sustainable and capable of solving a multitude of problems when transporting and storing bioprocess chemicals.

Working with digital marketing agency, Different Good, I was briefed to create a visually stunning advert, alerting the readership to the bespoke nature of their products and processes. The magazine readership was technical and scientific so AllpaQ wanted to carry this through into the advert, wanting the final artwork to be clean, clinical and reflect the technical nature of their products.

Following brand guidelines, I decided to place the product at the heart of the advert, reducing it to a wireframe to emphasise the idea of transition through each process. The artwork was so successful that it has been continually used and incorporated into the company’s ongoing branding and promotional material.